Piloting Nutrition Kiosk at the International Union of Food Science & Technology (IUFoST) 2019. Image source: Sight and Life
What if healthy food was as affordable, appetizing, and more importantly, as accessible as junk foods?
When
2018 - ongoing
Funder
Sight and Life
Team
Srujith Lingala Kalpana Beesabathuni Anne Milan
What
Sight and Life’s innovation, the Nutrition Kiosk was imagined as the ultimate one-stop-shop for all the nutrition needs of our target consumers; women and children. This would include a complete portfolio of products, information, and services; with the ultimate aim to create demand for good nutrition within low and middle-income groups.
How
This customizable concept provides easy access at points in the community where they are most needed. From a shelf that stores informative pamphlets and brochures to a mobile cart with ample display options for healthy foods, the Nutrition Kiosk morphs to fit the need of any provider. It offers a cost-effective and flexible format for partnering with social enterprises and can act as a gateway to good health in workplaces.
Outcomes
Collaboration with the private sector in India to implement the Nutrition Kiosk as part of the public-private partnership, Impact4Nutrition. The Consumer Insight Specialist and I conducted in-depth interviews with the employees at Tata Powers DDL to further customize the Kiosk according to the needs.
My Role
As the design lead for this project, I
Process
We closely examined the needs of a mother. She is, more often than not, the person responsible for buying the food and cooking meals for the family, therefore, the Nutrition Kiosk needs to provide healthy and nutritious food options for herself and her family. Supporting her personal needs, it is also a place where she can talk to a counselor and receive actionable feedback or join a mothers’ group to share her concerns among other things. These needs influenced the final design of the cart.
Further, I conducted intercept interviews with street vendors who identified the following key components and challenges of pushcarts: they have four wheels on a frame, making it difficult to navigate in an urban landscape; the carts are mostly flat and do not offer variations in level so vendors have to creatively display their goods, and street conditions and crowds determine the locations and times they are active as well as their offerings. ****I also did a literature review of the push-cart models available in the market.
Designing for the different life stages, I factored in level differences on the display surface to make the offerings easily visible but also for them to be self-explanatory. The mother could easily choose products for her toddler, for her adolescent, and for herself. To provide nutrition counseling, a table surface and storage space were included in the design.